Technology innovation at the service of a smarter world: applying technology in a more intelligent way in order to obtain efficiency and competitiveness and to give more quality to our lives.

IBM meets people through two different demo areas: the Smarter Planet, a magnificent tensile structure shaped like the earth and the Business Partner Solutions Area, to introduce the family of the solutions and the products for the smal and medium enterprises.


The Venue: Fieramilanocity

Services: project development, spatial design, graphic design, venue management, budget management, staffing coordination, all providers management