The event industry has been strongly affected by the effects of COVID-19. In-person events get cancelled or postponed and we have been called to face a big challenge:
learning to navigate the situation requires the willingness to adapt fast. The shift to virtual event is happening everywhere right now and getting into virtual event for the first time could appear critical. Don’t rush! Implement extensive plan consistent with strategies and remember: throw together a webinar doesn’t mean make virtual event!
Virtual events can fill in the gap left by limitations stemming from the current situation and help marketers to pursue goals.
The goal: Run succesful virtual events
The key: Make them closer to real events, but think digital!
The vision: Inspire through innovation
Press: IBM Think Digital Summit – ri-pensare al futuro – Focus.it